If Americans did not buy their children too much junk at Christmas anyway, now the self-storage industry is more than happy to rent a unit so you can store all the flotsam your kids don't need at a nominal price. I must admit, I was really concerned as to what to address first in this analysis; the obvious consumerism blatantly endorsed or the deception on the part of untrained children.
I'll give the benefit of the doubt here. Some folks may genuinely not have the storage space for some large items while they await the gifting process; the article mentioned the big-screen TV, a recliner, or a bicycle, and for someone living in a condo or apartment that may be a legitimate concern. But to rent a storage unit because of sheer volume of Christmas glee? A close reading of The Gift of the Magi would be beneficial. Christ has definitely taken a back seat to consumerism and greed. People simply relish having lots of stuff, and not just at Christmas.
One in 11 households currently rent a self-storage unit, compared with one in 17 in 1995. Self-storage facility gross revenues for 2005 were about $18.5 billion, according to the Virginia-based Self Storage Association.Wow. U-Haul sure is making a lot of money to keep our stuff. Nevertheless, the deception eminent is also overwhelming. The fact that parents need to rent a storage unit outside of their home to hide Christmas gifts staggers me. Is deception a virtue to be lauded? I'm not trying to be too judgmental here nor throw cold water on holiday fun, but when I was growing up I didn't snoop for my Christmas fare. That was a sure way to ensure I wouldn't receive it and that the jolly old elf wouldn't slide down my chimney. However, instead of training junior to actually benefit from the virtue of delayed gratification, you can nurture that greedy spirit by renting a Santa Closet.
"They treasure these items and keep them for a reason, but they don't want them underfoot," said James Overturf, spokesman of Extra Space Storage, which operates more than 425,000 units in the U.S.
Missy Phillips knew she had a big problem on her hands when her boyfriend's 18-year-old son ransacked their house looking for the stash of unwrapped Christmas presents.Yet another way to capitalize on greed and deception. Christmas is all about making money anyway, isn't it?
To keep the nosy teenager from finding the stereo, video games and hunting bow she and her boyfriend bought him, Phillips had to go out of the house ---- and into a self-storage unit ---- to hide the gifts until Christmas Eve.
Terri Sibbett and her husband manage A-A-A Storage in Nashville and recently posted a listing at craigslist.com that asks, "Wanna keep the Christmas gifts away from those sneaky little ones?" It offers to "Hide the toys from the kids. Hide the boat from your husband."