Merry Christmas...Yeah, Right

It is difficult to hide my sarcasm and utter disdain, but this is the most transparently self-serving piece of promotional journalism I have seen in a very long time. In light of my Monday post on the "war" on Christmas, Baptist Press had this quaint little diddy come out yesterday that is a caricature of the scam that is the war on Christmas: LifeWay Stores point to Jesus amid Christmas season bustle. As you run around looking for another gift for another relative who doesn't need another gift from another relative, just don't forget that Jesus is the reason for the season.

With tight budgets, overwhelming schedules, frustrating traffic and politically correct retailers replacing "Merry Christmas" with "Happy Holidays," LifeWay Christian Stores is aiming to put the focus of Christ back into Christmas shopping.

As I pointed out Monday, the replacement of "Merry Christmas" with "Happy Holidays" is nothing less than a red herring to divert the attention of a harried shopper from the real issue, which is selfish greed dipping into their inattentive pockets. It is a nauseating attempt to divest Christians of their pocketbooks, laced with the supposed nobility of shopping at LifeWay because they really have put Christ back into Christmas shopping. Richard Mencer, manager of a LifeWay store in Texas, has some not so salient advice.

"As in everything, pray before you shop," Mencer suggested. "Ask God for direction on what to buy and for guidance in your shopping."

Don't forget to pray, but make sure you pray and shop. While you are praying don't forget to lift up LifeWay's burgeoning bottom line. If rampant commercialism does not convince the frenzied Christian shopper of LifeWay's true motivation, then maybe the hypocrisy of saying we don't focus on materialism at Christmas will.

Whether ministering to customers in the store or helping shoppers select gifts with a spiritual emphasis, LifeWay employees see the potential for eternal impact in Christmas shopping and giving in addition to increased opportunities to witness and encourage customers.

The self-centered, self-seeking, worldly focus of this article detracts from the true meaning of Christmas. As we become familiar with the truth, it becomes so commonplace to us that we become desensitized to pathetic attempts such as this to espouse the Scriptural commands of giving and helping the poor. Minister to LifeWay customers, ensuring they have a pleasant shopping experience, but what about those little kids who will not have a Christmas this year? It seems to me that LifeWay could have an even greater impact on eternity if they would broaden their target shopping base.

Just the other day in Belk's, I was buying a white shirt for my wife. A lady, wearing a "Jesus is the reason for the season" lapel pin, cut in front of me at the check-out line, without even a backward glance.

Nevertheless, I have this against you, that you have left your first love. Revelation 2:4

Sincerely,
Tony